The strategy is the dynamic proposal for a solution. It consists of a value proposition with clear objectives that guide the development of tactics, which are adapted as the context and reality change. The use of strategy to guide communication processes is part of what distinguishes CLC as a consulting firm from other public relations agencies that operate purely at the tactical level.
CLC adds value to its clients by logically and systematically linking knowledge of reality with a specific methodology developed based on science, technique, and applicable experience, to generate efficient and effective tactical management using creative and innovative tools aimed at achieving the expected results, which are measured through management indicators
IDENTIFICATION OF AUDIENCES AND STAKEHOLDERS
This tool is essential in any communication process, as it guides the construction of relationships and reactions in the short, medium, and long term. It also helps to orient action axes and strengthen the messages and reactions that arise from relationships, which must be addressed proactively or reactively.
CULTURE AND INTERNAL COMMUNICATION AND EMPLOYER BRANDING
The primary audience of interest is the internal human team of the organization, which is the backbone of any company or institution. Therefore, CLC develops internal communication strategies to satisfactorily achieve its clients' goals and objectives. These strategies are based on measurable social tools to ensure that the actions being implemented have a real impact on the organizational culture and climate.
Some of the services that CLC offers to its clients in this area include managing processes for cultural change, engagement programs to increase commitment and a sense of belonging, employer branding plans and management to enhance the company’s reputation as an employer, optimization and activation of internal channels, and managing communication during business changes (mergers, acquisitions, changes in senior management, personnel restructuring, etc.).
REPUTATION
CLC provides its clients with strategic proposals to maintain and strengthen favorable perceptions of companies among their stakeholders.
CRISIS PLANNING
Transparency is a fundamental element in relationship management with stakeholders on issues impacting an organization or a particular situation. It can be interpreted as the ability to limit the impact of a crisis by providing accurate and timely information to the organization’s key stakeholders. CLC helps its clients manage crises by developing mitigation/risk manuals and action plans to address these situations.
DEFINITION OF KEY MESSAGES
Key messages are essential for any successful public relations strategy. Once the objectives and target audiences are defined, it is crucial to develop the key messages with which the company will position itself through the selected channels.
EXTERNAL COMMUNICATION
CLC designs external communication strategies from the operational, strategic, or visibility perspectives of the organization to achieve its business objectives.
DESIGN AND REPUTATION MANAGEMENT MANUAL
CLC provides a reputation management manual, which offers a security model that strategically manages risk and generates a planned response to any communication crisis that may affect the company's or organization’s image and reputation.
CORPORATE BTL EVENTS
Every event that CLC builds in collaboration with its clients aims to generate a positive and timely impact for the target audiences of the activity.
An expert consulting team oversees every detail of the design, planning, execution, and supervision of the activities through specialized support.
ADVERTISING PLACEMENT MANAGEMENT
This is managed through a targeted media plan that maximizes the presence of your corporate or commercial brand.
BRAND MANUAL
Every organization has an identity that can be enhanced through a brand book.
STYLE GUIDE
A guide is created to indicate how to focus, develop, and construct communication messages to convey information to external audiences. CLC has its own manual, which is shared with the client and adapted according to corporate policies and the objectives of the company or organization.
GRAPHIC AND AUDIOVISUAL DESIGN
CLC designs, produces, and supervises the development of communication tools that positively impact the comprehensive communication strategies of organizations and businesses with their clients and stakeholders.
IN-HOUSE
CLC has professionals in various areas who provide in-house services to our business partners at their locations, supporting them as part of the internal team and on-site. The in-house professional team receives support from CLC's multidisciplinary team.